It has been said that the true test of a logo is this: can it be remembered and sketched, freehand and with reasonable accuracy, by a young child? Now they just want to have a design that represents a casualness.

The knock-on…After reaching a deal with its pilots securing a 20% pay cut during the COVID-19 crisis, an 8% average pay reduction in the long-term and 270 redundancies, British Airways is pushing ahead with its plan to change the terms and conditions for more than 10,000 among cabin crew, engineers and…As the rebuilding of Brazilian commercial aviation continues, Azul Brazilian Airlines, Brazil's third-largest airline before the COVID-19 pandemic struck in…Swiss International Airlines announced its consolidated financial results for the first half of financial year 2020.

Classless. Indeed, they do not know what they are doing, but this pilot does. Epilepsy inducingly trashy and flashy. If I had to prioritize, the national economy beats aesthetics every time.Patrick, As I was listening to the NPR announcer basically read an over-plummy American Airlines press release about the new livery, complete with swelling music, I said out loud, “ut-oh, Patrick is NOT going to like this!” (My husband said, “Patrick who?”) Thanks for not disappointing me!Not only is the new logo freaking hideous, but correct me if I’m wrong, they are now going to be PAINTING the entire airplane. It certainly looks better than that awful design on Aeroflot and British Airways.

I just hope British Airways do not think of hiring the ‘donk’ who thought of this, to do any work on our aircraft.The BA ‘ribbon’ is already a limp, soggy travesty of the original speedbird. I’ll be damned if I can understand why American or Iberia need to change a blessed thing. Once upon a time people had taste and sense; nowadays… It’s visible in the large and in the small: just compare buildings of a century ago with those of today.I heard a glowing review (“the new livery takes what was good about the old and builds upon it…”) on NPR while driving today. As for Americans, we are not wed to the past, but instead dislike change for the worse.

Every new plane introduced/ manufactured from this point forward will be partially/ mostly/ entirely composite, so paint is here to stay.Choosing a light grey echoes the silver past, while trying to keep the paint as light and therefore as low-weight as possible. Furthermore, I don’t have to spend 10-15 minutes reading a blog post to be irritated by American’s new horror, I need to take a glance out a terminal window. Not to mention the polished aluminum.I have strong feelings about screwing around with good design for no good reason too. This is extremely offensive.
It will still be a long time before I willingly book AA again–or actually pay for a seat once I use the last of my miles.

(which is quite fitting actually, if they are trying to rub it in our faces). As others have already answered American Airlines polished the aluminum skin of their aircraft for many years only painting the stripes, and other markings. And for a public company no less. The site also stated that painting for the 737 fleet is complete, marking the end of the old scheme on American mainline aircraft besides N921NN and the MD-80s.Has anyone seen N921NN today? The clear coat is applied before the oxide layer can form.So there was very little, if any, weight or cost savings associated with the shiny aluminum look.Thanks, Jim… so, an urban legend debunked. So when I first saw it – it didn’t grab me at first. I think this was necessary since planes like the 787 are composite, and will no longer be silver.

American hired a company that doesn’t know or care about design, a marketing co. that just wanted to get paid to make everybody happy.

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