Open Facebook … Now, thanks to a new update, AThanks to Facebook new data-driven attribution model, you can see how your ads on Facebook, Instagram, Audience Network and Messenger are working, and measure the estimated incremental impact of all your marketing efforts on improving your business results (compared to if you were not running ads).Furthermore, you can discover on which device your customers engaged with your ads, as well as where they converted.Researches prove that 45% of digital touchpoints are missed by traditional measurement. Had the same problems as others below..now when I select “most recent stories”, all I get is “Welcome to Facebook. This, in turn, can make the targeting system a little less effective.Right now, I don’t think there’s a huge reason to worry.We’ll still have the ability to retarget based on site  activity or custom audiences, and I don’t believe enough users are going to be regularly clearing their browsing history on a daily or weekly basis, so there will still be potential to reach your audience (though people can choose to not have this information stored at all, which would cause advertisers to take a bigger hit).The audience sizes may be smaller, but I don’t think this will make Facebook Ads obsolete– just a tiny bit more limited.This news is still pretty early, so we’ll keep you updated as we find out more throughout the year.Which allows advertisers to reach people watching videos from the most high quality, high-viewership publishers on the platform. This could take place in eligible videos across Watch, Pages, and Newsfeeds– anywhere your audience is watching those premium quality videos.Which include the features of In-Stream Reserve, but gives advertisers more control over appearing in contextually relevant content. According to Facebook, Messenger will be getting a We know that Facebook has expressed interest in integrating three of its messaging apps– Messenger, WhatsApp, and Instagram direct– so that they stay three standalone apps but are relatively seamlessly integrated. That’s always worth it.We’ve seen a number of businesses come out strong over the past two months, making it clear where they stand about racial injustice. When in doubt, you can treat it like a short podcast, and we all know how popular podcasts have been in recent years!This is a new standalone Messenger app designed specifically for desktop. This will speed the process up significantly and reduce the number of tools brands need to use before running their ads.There’s also a really handy text overlay tool that allows you to add text to an image, and then immediately check to make sure it isn’t violating the 20% rule.Make sure to get good use out of that text overlay too, too; that will work in your favor.Plenty of businesses (AdEspresso included) have their own exclusive groups to build relationships with and help their customers in some way.

In response to this,This is basically Messenger Rooms for voice calls, allowing you to call users one-on-one or in groups.Overall, this is one app that won’t affect marketers much at the moment, but it’s good to be aware of. Now, Facebook is shutting down partner categories.If advertisers want to target certain users, they’ll have to use Facebook’s behavior targeting, interest targeting, or custom audience, with email addresses obtained “Facebook legally.”Fortunately, Partner categories are not a key component of targeting for most advertisers, with lookalikes and interest targeting often providing better results. So we’re consistently looking for more sophisticated ways like Branded Content ads to serve partner content to the right shoppers, instead of just throwing it into the social ether. Automatic captions can have a strong tendency to be less than reliable (especially if there’s mumbling / a background noise/ even the slightest accent involved), but they’re still allowing hard of hearing users to be able to follow along with the basic conversation. But there is one change that might leave you confused. Over 2.1 billion people use at least one service per day.

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