Channel 5 has launched a new brand identity, based around the idea of “spirited TV with an emotional heart.” The new designs were overseen by Channel 5’s vice president of marketing Jo Bacon, and led creatively by Jody Malam, who has been working on secondment from his role as …
Branding, Graphic Design, chanel ; brand-book ; book ; design ; CHANEL 5 ; art ; infografica ; Report .

In 2002, the channel became known as five and in 2008, its lower case logo was replaced with an uppercase version designed by DixonBaxi.In 2010, Express newspaper group owner Richard Desmond bought the channel for £103 million, and re-launched it as Channel 5 (bringing with it another new logo). Shows introduced since include Lip Sync Battle UK (where celebrities don costumes and mime famous songs) and Body Donors, an original documentary about what happens to people’s bodies after they are donated to medical science.

Channel 5 Thu 6 Aug 2020, 8pm. 1.6k. Channel 5’s current logo, which will be replaced by the new branding on Thursday

25. Channel 5 reported a 4% increase in viewing figures among 16-34 year-olds last year, and says it was the only major free-to-air channel to grow audience share.
While reticent to cite any specific negative feedback from viewers, Bacon acknowledges that there have long been concerns over the quality of 5’s programming – something that was revealed in research – and says the rebrand aims to address this with high production values, cinematic idents and a more upmarket look and feel.Bacon also says the previous branding, with a ‘5’ in a red circle, felt quite “tabloid-esque” and failed to reflect the channel’s new commitment to launching a broader range of programming, from Body Donors to Ben Fogle: New Lives in the Wild (where adventurer Fogle visits people who have left the daily grind behind to set up a new life in remote areas). “We didn’t want to make them just about the logo, we wanted to create moments of entertainment in their own right,” says Bacon. Published: June 16th 2015. Chanel №5 / brand-book Brand-book Chanel №5 . Greatest Ever Celebrity Wind Ups!

In its early days, it was known for soft porn, the Pepsi Chart Show and a bold approach to news broadcasting, with presenter Kirsty Young sitting on her desk rather than behind it.

Explaining the decision to work with a number of agencies, she says Viacom wanted to work with “the best talent from around the world”.Like ITV’s rebrand, which was launched in 2013, 5’s new look does a stellar job of smartening up the channel’s image and giving the brand a flexible suite of assets that can be adapted to suit digital, print and on-air applications. 5USA’s Americana-style look references its focus on US drama, while 5Star’s branding is designed to appeal to a younger audience. Films were created by The rebrand aims to better connect 5’s channels, while also giving each one a distinct voice, explains Bacon. The former is related to the specification of brand’s unique attributes and va…

In 2010 Richard Desomd - Northern & Shell, become the new owner and subsequently made it clear he prefer Channel 5 to Five. Okay, thanks It’s a radical departure from the channel’s previous look – but will it make people think differently about 5?The youngest of the main terrestrial channels, 5 was launched in 1997. The idea behind the channel is to create complete new universe to the target audience where they can relate and renew the memories from their childhood. Describing 5’s spirit as creative, unashamedly entertaining, occasionally provocative and honest, she says its programming exists “to make the everyday more colourful” – an idea that is reflected in its new idents. Based on this idea the channel itself works as a planet with 5 moons representing each genre. The contemporary world of market proposes two major tools for effective brand management: brand identity and brand positioning. In a highly competitive market various brands are concerned about obtaining strong customer base this is due to the fact that homogeneity in the markets has made it difficult for the luxury brands to differentiate their products. and Gibraltar: Britain in … If you continue browsing, we assume that you consent to our use of cookies.

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