"How do you begin to manage the balance between the person and the policy?

Frazier has resigned from the president's manufacturing council.

I think people should really grab that opportunity," said Plank, whose company makes sports apparel.On Monday, Plank became the latest corporate CEO to publicly cut ties with the president, giving up his seat on a White House advisory council on manufacturing amid criticism over the president's response to the violence in Charlottesville, Va., last weekend. "Under Armour has filed suit in federal court in Baltimore against sports apparel rival Nike, alleging Nike has infringed on Under Armour trademarks by using variants of the phrase "I Will" in promotional campaigns.Under Armour's familiar slogan is "I will … protect this house.'' At Nike, we hold ourselves to the highest standards and we take our local and global responsibilities seriously. "The I WILL trademark is one of the cornerstone symbols of our company and its products and services, and has been for many years," Under Armour said in a statement.The suit, which seeks a trial by jury, asks for a permanent junction to stop Nike from using "I Will." You violated them.' "I think these leaders are waking up to the fact their continued silence in the face of mounting evidence of immorality is tantamount to consent," said Nicholas Pearce, clinical associate professor of management and organizations at Northwestern University's Kellogg School of Management.The departures underscore the dilemma facing corporate chief executives at a highly polarized and partisan time, said David Ulrich, professor of business at the University of Michigan's Ross School of Business and a partner at the consulting firm RBL Group.They may share Trump's pro-business agenda, but find it difficult to ignore his personal behavior, Ulrich said. Athletic brand says support of Trump is about policy, not politics. "In this environment, it's easier for an executive to release a boilerplate statement condemning hatred than it is to open him or herself or their company up to the president's Twitter-ranting," Pearce said. Under Armour's suit said it had sales of $1.8 billion in 2012.© 2020 USA TODAY, a division of Gannett Satellite Information Network, LLC. According to Allied Market Research the Asia-Pacific sports apparel … "It's pretty easy for a CEO to say, 'These are my values. Evan Vucci/AP

"To have such a pro-business president is something that's a real asset for this country.

Reaching the top two must feel extremely gratifying for Under Armour, but how do they reach that coveted number one spot.

The lawsuit is about a contested will. And it seeks treble damages "in an amount as yet determined. The Baltimore-based firm says in the suit filed Thursday that it is protecting its catchphrase. Maintain Ethical Standards: Be careful to segment your markets not to segregate audiences. "The suit also says Nike's Facebook page and YouTube video page feature a video that includes images of athletes with such phrases as "I will sweat while they sleep" and "I will give the scout no other choice. Nike’s policies are a formal, accepted standard or approach to the way Nike conducts business, relating to social and environmental issues. ""Ten years ago Under Armour became a household name when the brand asked athletes everywhere to 'Protect this House.' Actually, a contested, "I Will. They may share Trump's pro-business agenda, but find it difficult to ignore his personal behavior, Ulrich said. "And some high-profile companies have said they are staying on the council. Athletic retail giant Under Armour is in a bind after CEO Kevin Plank's statements supportive of President Donald Trump. "There is no place for racism or discrimination in this world," Plank said in a tweet.Others quitting the council are Merck's Kenneth Frazier and Intel's Brian Krzanich. Under Armour alleges that Nike infringed on its trademark by using variants of %22I Will%22; The suit says Under Armour%27s right to the phrase goes back to as early as 1998 "I'm resigning from the Manufacturing Jobs Initiative because it's the right thing for me to do.And AFL-CIO President Richard Trumka also stepped down from the council.I cannot sit on a council for a President that tolerates bigotry and domestic terrorism; I resign, effective immediately. My suggestion is by marketing to the Asian-Pacific demographic. Under Armour gear is engineered in the designs and styles that are fit for wear in nearly every climate as a high-performance alternative to traditional products. "We must engage if we hope to change the world and those who lead it," said Alex Gorsky, chief executive of Johnson & Johnson, in a statement released Tuesday. And I can imagine these CEOs are really struggling to find that right balance between those two things," Ulrich said.He noted that corporations have a big stake in policy decisions being made right now, and giving up a seat at the table means having much less influence in Washington.

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