The second reason is there are own by government and have enough flight to operate nationally to compete with few private airlines.However, this strategy do work really well but due to more competitors coming in and operating services from Tribhuvan International airport (Kathmandu), company start loosing its profit and its own market. Unstable government is a major threat for Nepal Airlines as new government is not compatible and changes are more likely. The number of European foreigners visiting Nepal is rising so Nepal Airlines can connect European cities and attract new customers. For this purpose, Nepal Airlines should practice resourcing strategies, such as managing people and managing technology. Time to time it has to ask for foreign aid and sponsors. Turkish has already offered reduced ticket price to gain market share.Rivalry within the Industry: There is growing demand for airline in Nepal. Lou Gerstner joined the company and brought revolution by switching it from a "seller of solid technology" to a "deliver of high value services". The Airlines has poor communication system in its operation and time to time the passengers are being overcharged or delayed in flights.4Opportunities are great occasion in expanding the business and increase the market share. Strategic choice besically helpe company to asked question itself, WHERE TO COMPET AND HOW TO COMPETE. Combining both the above stated structures give a matrix structure. They decided not to focus on international market. Nepal Airlines has good opportunity to add more planes and increase the market share. Nepal Airlines Corporation (NAC) is currently operating Far East Asia regions and domestically 25 citiesAlthough NAC is still operating its activities internationally and domestically but its progress has been negative. In 1958 the company started its business internationally which is to and from India. There has been high demand of tickets and flights every day. It shows that the company have to enlarge its service internationally inorder to compete in market and to make more profits. The Nepal governments decision to resume domestic and international flights from August 17 has prompted airline companies to start submitting … (Corporation, 2014)Strategic choice of the company are identified, how an organisation position itself in realtion to competition in chooses market. Nepal airlines provides excellent customer service, hotel reservation and baggage service.Sales and marketing: Nepal airlines do series of marketing. PESTEL can be used to identify the possible future trends in the political, socio-cultural, environmental, legal and technological environments and suggest Nepal Airlines to identify key strategic drivers of change. All Rights Reserved Howevere so called muntinational company like North America and Westrn Europe are basically have a very limited set of international link.

Nepal Airlines Corporation (NAC) was incorporated on 1 July 1958 through enactment of Nepal Airlines Corporation Act. Nepal airlines must have cearful dignosis of the strength and direction of trends in particular markets. The aviation industry itself has been criticised for poor safety records and blacklisted in EU. Established in 1 July 1958, Nepal Airlines Corporation (NAC) has been representing Nepal through domestically and internationally (Nepal Airlines, 2015). The political system is corrupted and unstable leading to the mess within the Nepal Airline Corporation.Although the Airline has added 2 new international carrier, it still has to buy more to increase the market share. There has been already strong competition within the industry. Fax: +977-1-4225348 Email: info@nac.com.np The board of directors must decide which one company is going through. Nepal Airlines must formulate a team of experienced HR managers to look after its recruitment and selection procedure. The political system is volatile as there is no safe environment for airline operation. It has its own problem inside within the Organisation and people working inside.A SWOT analysis always determines the major strengths and weakness of the company. Nepal Airline can successfully operate on functional structure only when it practices correct organizational process. Nepal Airlines Corporation (Nepali: नेपाल वायुसेवा निगम), formerly known as Royal Nepal Airlines (Nepali: शाही नेपाल वायुसेवा), is the flag carrier of Nepal.

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