After clerking for a New Jersey Supreme Court justice, Kelleher moved to Texas intending to start a law firm or a business. The Q&A session was led by George Parker, the Dean Witter Professor of … The goal, in his words, was to “democratize the skies” — to make it as easy, affordable, and flexible, for average Americans to travel as it had always been for business travelers and the affluent. In more than 45 years, in an industry famous for red ink and high-profile bankruptcies, Southwest has never had a money-losing year — But here’s what’s so vital for the rest of us to understand about what Herb Kelleher built — the essential piece of his legacy. All rights reserved. Kelleher possessed a … Founder and chairman emeritus of Southwest Airlines, Herb Kelleher, shares his thoughts on fuel costs, Napoleon's army, and the book he's writing. As dissembling are the images of him portrayed as a clown, the quoted action-based strategy was not the full truth: Southwest’s plan was more than “doing things”. That’s the title of a By the way, that “everybody” is important — and a second essential piece of Kelleher’s legacy. Kelleher and one of his law clients, Texas businessman Reflecting back on that time Kelleher said, "I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation and I walked up to it and I kissed that baby on the lips and I cried. That mission may seem quaint now (mainly because Kelleher succeeded), but back when he started it was a revolutionary aspiration — and an essential contribution to America’s quality of life. And it refused to fall in line with a long list of industry practices (bigger and bigger change fees, higher and higher baggage fees, most notably) that increased revenues but also angered passengers and complicated operations. In a surprising but instructive way, Southwest was wildly successful over decades because it was slow to change rather than because it was eager to change.We’ll see if Southwest can stay true to the principles of its cofounder as it navigates the always-turbulent airlines industry. It was a cause. Customers and well-wishers sent items to Kelleher that they thought would help him win, including a box of Wheaties, a can of spinach, a bottle of Wild Turkey, and "anabolic steroids from Mexico." To him, Southwest Airlines was never just a company. Kelleher was known for getting little sleep and for his affinity for Wild Turkey bourbon and cigarettes. For years, a feature of his office was a smelly stuffed turkey that had seen better days.
For decades, the company flew just one kind of plane (the Boeing 737), which made it easier to train pilots and mechanics and manage fleet operations.
... drinking Wild Turkey and dressing as Elvis. And if you treat your employees right, guess what? As revolutionary a force as Southwest has been, and as large a shadow as Kelleher cast over the airline business, his company won big, and he became one of the great entrepreneurs of all time, because of a commitment to simplicity and consistency rather than nonstop innovation. The goal was not just to keep fares low and fly to more cities. ... smoking a cigarette and holding a glass of Wild Turkey. "Under Kelleher's leadership, Southwest succeeded by a strategy of offering low fares to its passengers, eliminating unnecessary services, using a single aircraft type (the In March 2001, Kelleher stepped down as CEO and president of Southwest. References Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life! Anyone with a passing familiarity with Herb Kelleher and Southwest knows about There’s one final (and overlooked) piece of Herb Kelleher’s legacy that deserves emphasis, especially in an era filled with talk of transformation, disruption, and change. After the session, Stanford students presented Kelleher with a bottle of "Wild Cardinal" — a playful jab at his self-proclaimed fondness for Wild Turkey bourbon whiskey — which he dutifully tasted.

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